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Campaign to market a concert happening 333 ft. below ground in caverns in TN. We created content for Snapchat, Youtube, and social media. Working through about 1T of footage from 3 days of shooting, I worked with the creative team to create ads and content driving people to the Tennessee Snapchat account for free tickets.
Kashi briefly came out with two new cereals. They wanted to go to the source of their product and show the passion that the farmers, Kashi employees, and bloggers/consumers have for the food. I went with the production crew and helped shoot interviews and b-roll for these two edits. We came back with about 1 TB of footage per edit. I organized all of the footage and was the primary editor.
These are the first banner ads put together in real time based on the data of online behaviors. While a page loads, data points (likes, location, interests) are analyzed and uses a matrix of hundreds of video clips with different themes to create a 45 second commercial matching a viewer's interests.
We created about 170 divided up for each section of the video creating millions of customized video possibilities. This project required a lot of multitasking creating hundreds of videos, all requiring feedback, as well as organization to make exporting easy.
At the Cannes Lions International Festival of Creativity film festival, this project won 1 Silver in Creative Data and 1 Bronze in Digital Craft.
Tennessee Tourism's ampaign to market a Kelsea Ballerini concert taking place at her high school in Knoxville. We created content for Snapchat, Youtube, and social media. I worked with the creative team to create ads and content driving people to the Tennessee Snapchat account for free tickets.
Filmsupply.com and Musicbed.com came together to create an editing competition. The participant can use up to 5 music tracks and 25 videos from these stock sites.