Tennessee Tourism: Match maker- Co-Editor
These are the first banner ads put together in real time based on the data of online behaviors. While a page loads, data points (likes, location, interests) are analyzed and uses a matrix of hundreds of video clips with different themes to create a 45 second commercial matching a viewer's interests.
We created about 170 divided up for each section of the video creating millions of customized video possibilities. This project required a lot of multitasking creating hundreds of videos, all requiring feedback, as well as organization to make exporting easy.
At the Cannes Lions International Festival of Creativity film festival, this project won 1 Silver in Creative Data and 1 Bronze in Digital Craft.
EMAIL KATEMCFERREN@GMAIL.COM FOR THE PASSWORD
TENNESSEE TOURISM: Preroll-EDITOR
The rest below are pre-roll ads.