Equinox Intern Project- Editor | Art Director

This was one of my favorite projects. My intern group created a social campaign for Equinox fitness that was based on the idea that fitness club goers shape their bodies with time and effort in the same way that buildings are sculpted. We wanted to focus on the idea of being "built" so we created a hashtag that would go along with the imagery produced with personal trainers against well-known landmarks. The first video below was our hype video. The second is the the campaign intro. I used Equinox youtube footage and gettyimages. This video was seen internally and by the client. I have no rights to these materials. Enjoy

EMAIL KATEMCFERREN@GMAIL.COM FOR THE PASSWORD

 

View video here or watch on Vimeo